I remember the first McDonald's opening in Sydney in 1976. I quickly found the time to visit the restaurant and had a delicious new hamburger, The Big Mac. Since then I've averaged one every year or so and still find it a thrilling indulgence and I always enjoy those fries and even sometimes, a fizzy drink.
Unfortunately, my countrymen and women are more frequent patrons than I am and I'm witnessing, now, two generations of pig-people regularly lining up at the many brightly colored troughs that are dotting our landscape, poisoning themselves with too much of the good stuff.
Oink, oink. Do you get fries with that?
Super Size Me trailer
In Morgan Spurlock's unashamedly biased documentary, Supersize Me (nominated for an Academy Award for best documentary in 2004), Spurlock subjects himself to a test:
For a month, he will dine exclusively, at McDonald's family restaurants, three times a day and Super Size his order whenever asked.
Of course, we see the very healthy Spurlock undergoing a full medical examination beforehand and then his regular check-ups during the ensuing month. The results are astounding, even shocking his doctors at the speed of his rapid physical deterioration. He quickly becomes:
depressed
lethargic
lacks energy
experiences a reduced sex drive & by the end of the month
has gained 25 lbs (11k)
Hilariously, the food still tastes good as his addiction to the high-contrast fat-salt-sugar diet becomes evident.
Personally, I see fast food restaurants as presently far more dangerous than any illegal drug and there are immense ramifications for:
individuals, physically
individuals, psychologically (how do fat people deal with advertising / TV role models / erotica, which are almost exclusively slim?) &
society in toto
While billions are spent trying to control the spread of recreational drugs, fast food companies are profiting from addicting hundreds of millions to food that causes far more damage, more quickly and at a greater cost to society than the majority of recreational drugs. I'm not pro-recreational drugs by any means, but with 65% of people now tipping the scales as being overweight, there's no doubt in my mind where the bigger problem lies (or sprawls!).
Frankly, if I were one of one of the drug companies, I'd invest heavily in fast food restaurants because they provide for a quick and exponential increase in profits that has yet to go fully global. Gain a fast food addict and you have a drug company customer for life. Almost certainly, you'll have their children, as well.
I'm not naive enough to suggest that our health and health care crises are just caused just by fast food and the drug companies. There are obviously a number of other societal factors that have been integrated to breed the monster that is our unfortunate downward health spiral.
However, I point my finger at a society which encourages corporate giants like McDonald's to profit from the weaknesses of many....and rob millions of their chance of living a healthy life, while allowing them to promote themselves as respectable businesses. Because of my fellow-citizens' weaknesses, they are not, they are Public Enemy #1!
Super Size Me may seem to be an attack upon McDonald's but it's really one salvo in a much bigger fight. McDonald's, Burger King, Kentucky Fried Chicken, does it really matter? Nevertheless, it's an important, personalized film that everyone should see.
Super Size Me DVD
"...Filmmaker Morgan Spurlock, rejected five times by the USC film school, won the best director award at the 2004 Sundance Film Festival for this alarmingly personal investigation into the health hazards wreaked by our fast food nation..."Amazon blurb
Super Size Me soundtrack
"...Catchy music, although it all fits much better into the movie. However the bits of dialogue are good reminders not to eat out if you're listening to this in your car! Good music for film lovers..."Amazon reviewer Caitlin Reed
You can do something about fast food destroying your and your childrens' lives. If enough of people stop patronising fast food restaurants, the scourge will be gone, because in a democratic, capitalist economy, anything can be eradicated very, very quickly, to disappear, almost without a trace, overnight. Do you remember:
Mens' fashion hats, 1960s ?
Flared trousers, 1970s ?
Sony Betamax video players, 1980s ?
Boy bands, 1990s ?
Derision for global warming measures, 2000s ?
As Nancy Reagan said in 1986 about something else entirely, "Just say no."
You may also care to check out Eric Schlosser's sensational Fast Food Nation book, released in 2001.
Eric Schlosser: Fast Food nation book
"...First of all, it's not just about fries. This is about American history and how we became so obese craving for those golden brown yummy fries and other delicious fast food for that matter. It's about how some companies made fortunes while naive consumers are being suckered into the habit. If you ever watched 'Supersize Me,' this book is far better and lot more in depth. I learned a lot about what happends in (the) fast food and meet packing industry. (The) impact to American society is simply phenomenal..."Amazon reviewer Le Bookworm
"...I could not put the book down. I found it so intriguing that I had to buy another copy to pass among my family and friends...shocked to know exactly how the large agricultural companies operate and the feebleness with which the FDA and USDA operate..."Amazon reviewer J. Schwind
Fast Food Nation DVD
"...If you're still eating that fast-food burger after watching Super Size Me, you might not feel too hungry after watching Fast Food Nation, a fictionalized feature based on Eric Schlosser's bestselling nonfiction expose. Director Richard Linklater, who cowrote the screenplay with Schlosser, guides a topnotch ensemble cast through a peek behind the veil of how that Big Mac is born.
Much of the film focuses on the illegal immigrants who work in the loosely regulated meat-packing industry...Greg Kinnear...delivers a spot-on performance as a fast-food chain marketing manager, trying frantically to discover the source of stomach-turning contamination in the company's meat.
Stories are woven in unexpected ways, and cameos by the likes of Kris Kristofferson, Patricia Arquette, and especially Bruce Willis keep the narrative fresh..."Amazon blurb